Hallöchen!
Byron Poveda is a Colombian Art Director, Visual Artist, and Creative Coach based in Berlin. Left-handed by nature and passionate by choice, he brings over a decade of creative experience across global agencies and brands.
He began his journey in 2011 as an Art Direction trainee at McCann, later growing through roles at Leo Burnett, BBDO, Vice Magazine, MullenLowe SSP3, and MediaMonks Mexico, where he served as Creative Director. His work spans major international clients including Spotify, Netflix, Budweiser, Blizzard, AB InBev, Corona, and Victoria, as well as renowned local brands like Banco Davivienda, Movistar, Aruba Tourism Authority, Unilever, and many more.
In 2019, he joined LOLA MullenLowe in Barcelona through an international exchange program and completed studies in Art Direction and Creativity at Complot Escuela de Creatividad.
Today, alongside his creative roles in advertising, Byron teaches in the Master in Art Direction at NOGMA Escuela de Creatividad in Colombia and the Portfolio Prep Master’s at Miami Ad School Mexico. He is also actively building his career as a visual artist in Berlin, blending conceptual narratives with design and culture.
Experience
media.monks (Mexico City, Mexico)
Creative Director / 2021 – 2023
MullenLowe SSP3 (Bogotá, Colombia)
Creative Director / 2020 – 2021
Art Director / 2017 – 2020
LOLA MullenLowe (Barcelona, Spain)
Senior Art Director / 2019
Vice Media Magazine (Bogotá, Colombia)
Senior Interactive Art Director / 2016
BBDO (Bogotá, Colombia)
Senior Art Director / 2016
Leo Burnett (Bogotá, Colombia)
Art Director / 2013
McCann (Bogotá, Colombia)
Trainee Art Direction / 2011
media.monks (Mexico City, Mexico)
Creative Director / 2021 – 2023
MullenLowe SSP3 (Bogotá, Colombia)
Creative Director / 2020 – 2021
Art Director / 2017 – 2020
LOLA MullenLowe (Barcelona, Spain)
Senior Art Director / 2019
Vice Media Magazine (Bogotá, Colombia)
Senior Interactive Art Director / 2016
BBDO (Bogotá, Colombia)
Senior Art Director / 2016
Leo Burnett (Bogotá, Colombia)
Art Director / 2013
McCann (Bogotá, Colombia)
Trainee Art Direction / 2011
Recognition
Cannes Young Lions
2020 – Bronze Print
2018 – Shortlist Cyber
2017 – Gold Cyber
2017 – Shortlist PR
2015 – Mention Media
2013 – Shortlist Media
Shortlist X3
D&AD
2023 – Wood Pencil – Direction – We Are Living Offerings
2020 – Shortlist Direct – Rebrand the Game
Cannes Lions
2025 – Silver Pharma Brand experience & activation – Glowing Relief
2025 – Shortlist Creative business transformation – Glowing Relief
2025 – Shortlist Direct Healthcare – Glowing Relief
2024 – Shortlist Entertainment for Gaming – Ultimate Coach
2023 – Shortlist Entertainment – Love in Amorfinos
2023 – Shortlist Culture & Context – We Are Living Offerings
2020 – Shortlist Print – Rebrand the Game
Clio Awards
2024 – Silver Digital Mobile – Writers (ft. Artists)
2024 – Bronze Use of Music – Writers (ft. Artists)
Art Directors Club
2023 – Merit Craft in Art Direction – Moves of Faith
2021 – Silver Advertising – Rebrand the Game
2021 – Shortlist Advertising – Rebrand the Game
2021 – Shortlist Publication Design – Rebrand the Game
London International Awards
2023 – Silver - Branded Content Entertainment - Zeitgeist – We are Living Offerings
The One Show
2023 – Silver - Craft - Art Direction – We are Living Offerings
2023 – Merit - Sound Design – Music & Sound Craft – We are Living Offerings
2023 – Merit - Over 60 Seconds – Film & Video – We are Living Offerings
2023 – Merit - Digital Online & Mobile – Writers (ft. Artists)
2023 – Merit - Print – Moves of Faith
2023 – Shortlist - Radio & Audio – Writers (ft. Artists)
2021 – Merit Craft - Art Direction – Rebrand the Game
2021 – Shortlist - Data Visualization – Rebrand the Game
2021 – Shortlist - Storytelling – Rebrand the Game
2021 – Shortlist - Brand transformation – Rebrand the Game
El Ojo de Iberoamérica
2023 – Silver Visual Effects – We Are Living Offerings
2023 – Bronze Photography & Art Direction – We Are Living Offerings
2020 – Grand Prix Creative Data – Rebrand the Game
2020 – Gold Creative Data – Rebrand the Game
2020 – Gold Digital & Social – Rebrand the Game
2020 – Silver Gráfica & Vía Pública – Rebrand the Game
2020 – Silver Design – Rebrand the Game
2020 – Bronze Producción Gráfica – Rebrand the Game
2020 – Bronze Idea Latina – Rebrand the Game
2020 – Bronze Media – Rebrand the Game
2014 – Shortlist X3
El Ojo de Iberoamérica Nuevos Talentos
2018 – Gold – Elegidos
Circulo de Oro
2023 – Gold Audiovisual Craft: Animation – We Are Living Offerings
2023 – Silver Audio Craft: Best Original Music – We Are Living Offerings
2023 – Silver Audiovisual Craft: Best Photography – We Are Living Offerings
2023 – Bronze Audiovisual Craft: Best Direction – We Are Living Offerings
AdForum PHNX
2020 – Gold – Graphic Design – Rebrand the Game
2020 – Gold – Publication Design – Rebrand the Game
2020 – Silver – Brand Identity – Rebrand the Game
2020 – Silver – Print Craft – Rebrand the Game
2020 – Bronze – Press – Rebrand the Game
Effie Awards
2016 – Oro Servicios públicos y privados – Desenrédate
2016 – Plata Servicios Públicos y privados – Desenrédate
Festival El Dorado
2020 – Plata Press – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Plata Sport – Rebrand the Game
2018 – Plata Film – Natural Sign
2018 – Plata Sustainable – Natural Sign
2018 – Plata Press – Natural Sign
Festival El Dorado Nuevos Talentos
2017 – Bronce Print – Mundo Intacto
2012 – Bronce Print – Años
GPC Leo Burnett Worldwide Festival
2014 – 7.6 – The Book That Changed a Country
Luerzer´s Archive
2019 – Issue 4
2018 – Issue 3
2023 – Issue 3
Cannes Young Lions
2020 – Bronze Print
2018 – Shortlist Cyber
2017 – Gold Cyber
2017 – Shortlist PR
2015 – Mention Media
2013 – Shortlist Media
Shortlist X3
D&AD
2023 – Wood Pencil – Direction – We Are Living Offerings
2020 – Shortlist Direct – Rebrand the Game
Cannes Lions
2025 – Silver Pharma Brand experience & activation – Glowing Relief
2025 – Shortlist Creative business transformation – Glowing Relief
2025 – Shortlist Direct Healthcare – Glowing Relief
2024 – Shortlist Entertainment for Gaming – Ultimate Coach
2023 – Shortlist Entertainment – Love in Amorfinos
2023 – Shortlist Culture & Context – We Are Living Offerings
2020 – Shortlist Print – Rebrand the Game
Clio Awards
2024 – Silver Digital Mobile – Writers (ft. Artists)
2024 – Bronze Use of Music – Writers (ft. Artists)
Art Directors Club
2023 – Merit Craft in Art Direction – Moves of Faith
2021 – Silver Advertising – Rebrand the Game
2021 – Shortlist Advertising – Rebrand the Game
2021 – Shortlist Publication Design – Rebrand the Game
London International Awards
2023 – Silver - Branded Content Entertainment - Zeitgeist – We are Living Offerings
The One Show
2023 – Silver - Craft - Art Direction – We are Living Offerings
2023 – Merit - Sound Design – Music & Sound Craft – We are Living Offerings
2023 – Merit - Over 60 Seconds – Film & Video – We are Living Offerings
2023 – Merit - Digital Online & Mobile – Writers (ft. Artists)
2023 – Merit - Print – Moves of Faith
2023 – Shortlist - Radio & Audio – Writers (ft. Artists)
2021 – Merit Craft - Art Direction – Rebrand the Game
2021 – Shortlist - Data Visualization – Rebrand the Game
2021 – Shortlist - Storytelling – Rebrand the Game
2021 – Shortlist - Brand transformation – Rebrand the Game
El Ojo de Iberoamérica
2023 – Silver Visual Effects – We Are Living Offerings
2023 – Bronze Photography & Art Direction – We Are Living Offerings
2020 – Grand Prix Creative Data – Rebrand the Game
2020 – Gold Creative Data – Rebrand the Game
2020 – Gold Digital & Social – Rebrand the Game
2020 – Silver Gráfica & Vía Pública – Rebrand the Game
2020 – Silver Design – Rebrand the Game
2020 – Bronze Producción Gráfica – Rebrand the Game
2020 – Bronze Idea Latina – Rebrand the Game
2020 – Bronze Media – Rebrand the Game
2014 – Shortlist X3
El Ojo de Iberoamérica Nuevos Talentos
2018 – Gold – Elegidos
Circulo de Oro
2023 – Gold Audiovisual Craft: Animation – We Are Living Offerings
2023 – Silver Audio Craft: Best Original Music – We Are Living Offerings
2023 – Silver Audiovisual Craft: Best Photography – We Are Living Offerings
2023 – Bronze Audiovisual Craft: Best Direction – We Are Living Offerings
AdForum PHNX
2020 – Gold – Graphic Design – Rebrand the Game
2020 – Gold – Publication Design – Rebrand the Game
2020 – Silver – Brand Identity – Rebrand the Game
2020 – Silver – Print Craft – Rebrand the Game
2020 – Bronze – Press – Rebrand the Game
Effie Awards
2016 – Oro Servicios públicos y privados – Desenrédate
2016 – Plata Servicios Públicos y privados – Desenrédate
Festival El Dorado
2020 – Plata Press – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Plata Sport – Rebrand the Game
2018 – Plata Film – Natural Sign
2018 – Plata Sustainable – Natural Sign
2018 – Plata Press – Natural Sign
Festival El Dorado Nuevos Talentos
2017 – Bronce Print – Mundo Intacto
2012 – Bronce Print – Años
GPC Leo Burnett Worldwide Festival
2014 – 7.6 – The Book That Changed a Country
Luerzer´s Archive
2019 – Issue 4
2018 – Issue 3
2023 – Issue 3
As a Creative Coach
Clio Awards
2024 – Silver Digital Mobile – Writers (ft. Artists) – The Pub School
2024 – Bronze Use of Music – Writers (ft. Artists) –The Pub School
2024 – Bronze Digital Mobile – Writers (ft. Artists) –The Pub School
2024 – Bronze Audio – Writers (ft. Artists) –The Pub School
Circulo de Oro
2024 – Silver Students – Spotify Polireaders – Miami Ad School
2024 – Shortlist Students – Spotify Polireaders – Miami Ad School
Art Directors Club
2022 – Merit Craft in Art Direction – Moves of Faith – The Pub School
The One Show
2023 – Merit - Digital Online & Mobile – Writers (ft. Artists) – The Pub School
2023 – Shortlist - Radio & Audio – Writers (ft. Artists)
2022 – Merit - Print – Moves of Faith
Fiap
2024 – Silver Students – Spotify Polireaders – Miami Ad School
2024 – Bronze Students – Spotify Polireaders – Miami Ad School
Clio Awards
2024 – Silver Digital Mobile – Writers (ft. Artists) – The Pub School
2024 – Bronze Use of Music – Writers (ft. Artists) –The Pub School
2024 – Bronze Digital Mobile – Writers (ft. Artists) –The Pub School
2024 – Bronze Audio – Writers (ft. Artists) –The Pub School
Circulo de Oro
2024 – Silver Students – Spotify Polireaders – Miami Ad School
2024 – Shortlist Students – Spotify Polireaders – Miami Ad School
Art Directors Club
2022 – Merit Craft in Art Direction – Moves of Faith – The Pub School
The One Show
2023 – Merit - Digital Online & Mobile – Writers (ft. Artists) – The Pub School
2023 – Shortlist - Radio & Audio – Writers (ft. Artists)
2022 – Merit - Print – Moves of Faith
Fiap
2024 – Silver Students – Spotify Polireaders – Miami Ad School
2024 – Bronze Students – Spotify Polireaders – Miami Ad School