Hey.
My name is Byron Poveda! I’m a Colombian Art Director, left-handed, passionate for music, art, and design.I started my career as a Trainee in Art Direction in McCann in 2011, followed by positions in advertising agencies including Leo Burnett, BBDO, Vice Magazine, MullenLowe SSP3, and MediaMonks Mexico, where I currently work as a Creative Director.
During my career I have worked for global clients like Kellog’s, McDonald’s, Budweiser, Corona and SABmiller, as well as in the local market for Banco Davivienda, Movistar, Aruba Tourism Authority, Unilever, AB inBev, Today, Chiclets Adams, Hyundai, Editorial Televisa, Marca País, Proexport, Alpina, among others.
In 2019, I had the opportunity to be enrolled in an exchange program with the LOLA MullenLowe agency in Barcelona as well as studying Art Direction and Creativity in Complot Barcelona.Currently, in addition to my work at the agency, I also teach classes for the Master in Art Direction at NOGMA - Escuela de la Creatividad e Inovación Colombia as well as for the Portfolio Prep Master’s degree at Miami Ad School Mexico.
Contact
byron.povedatovar@gmail.com
(+57) 3507780232
byron.povedatovar@gmail.com
(+57) 3507780232
Experience
media.monks (Mexico City, Mexico)
Creative Director / 2021 – Present
MullenLowe SSP3 (Bogotá, Colombia)
Creative Director / 2020 – 2021
Art Director / 2017 – 2020
LOLA MullenLowe (Barcelona, Spain)
Senior Art Director / 2019
Vice Media Magazine (Bogotá, Colombia)
Senior Interactive Art Director / 2016
BBDO (Bogotá, Colombia)
Senior Art Director / 2016
Leo Burnett (Bogotá, Colombia)
Art Director / 2013
McCann (Bogotá, Colombia)
Trainee Art Direction / 2011
media.monks (Mexico City, Mexico)
Creative Director / 2021 – Present
MullenLowe SSP3 (Bogotá, Colombia)
Creative Director / 2020 – 2021
Art Director / 2017 – 2020
LOLA MullenLowe (Barcelona, Spain)
Senior Art Director / 2019
Vice Media Magazine (Bogotá, Colombia)
Senior Interactive Art Director / 2016
BBDO (Bogotá, Colombia)
Senior Art Director / 2016
Leo Burnett (Bogotá, Colombia)
Art Director / 2013
McCann (Bogotá, Colombia)
Trainee Art Direction / 2011
Recognition
Young Lions Competition Colombia
2020 – Bronce Print
2018 – Shorlist Cyber
2017 – Oro Cyber
2017 – Shortlist PR
2015 – Mention Media
2013 – Shortlist Media
Shortlist X3
D&AD
2020 – Shortlist Direct – Rebrand the Game
Cannes Lions
2020 – Shortlist Print – Rebrand the Game
Art Directors Club
2021 – Silver Advertising – Rebrand the Game
2021 – Shortlist Advertising – Rebrand the Game
2021 – Shortlist Publication Design – Rebrand the Game
The One Show
2021 – Merit Craft - Art Direction – Rebrand the Game
2021 – Shortlist Data Visualization – Rebrand the Game
2021 – Shortlist Storytelling – Rebrand the Game
2021 – Shortlist Brand transformation – Rebrand the Game
El Ojo de Iberoamérica
2020 – Grand Prix Creative Data – Rebrand the Game
2020 – Oro Creative Data – Rebrand the Game
2020 – Oro Digital & Social – Rebrand the Game
2020 – Plata Gráfica & Vía Pública – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Bronce Producción Gráfica – Rebrand the Game
2020 – Bronce Idea Latina – Rebrand the Game
2020 – Bronce Media – Rebrand the Game
2014 – Shortlist X3
El Ojo de Iberoamérica Nuevos Talentos
2018 – Oro – Elegidos
AdForum PHNX
2020 – Gold – Graphic Design – Rebrand the Game
2020 – Gold – Publication Design – Rebrand the Game
2020 – Silver – Brand Identity – Rebrand the Game
2020 – Silver – Print Craft – Rebrand the Game
2020 – Bronze – Press – Rebrand the Game
Effie Awards
2016 – Oro Servicios públicos y privados – Desenrédate
2016 – Plata Servicios Públicos y privados – Desenrédate
Festival El Dorado
2020 – Plata Press – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Plata Sport – Rebrand the Game
2018 – Plata Film – Natural Sign
2018 – Plata Sustainable – Natural Sign
2018 – Plata Press – Natural Sign
Festival El Dorado Nuevos Talentos
2017 – Bronce Print – Mundo Intacto
2012 – Bronce Print – Años
GPC Leo Burnett Worldwide Festival
2014 – 7.6 – The Book That Changed a Country
Luerzer´s Archive
2019 – Issue 4
2018 – Issue 3
Young Lions Competition Colombia
2020 – Bronce Print
2018 – Shorlist Cyber
2017 – Oro Cyber
2017 – Shortlist PR
2015 – Mention Media
2013 – Shortlist Media
Shortlist X3
D&AD
2020 – Shortlist Direct – Rebrand the Game
Cannes Lions
2020 – Shortlist Print – Rebrand the Game
Art Directors Club
2021 – Silver Advertising – Rebrand the Game
2021 – Shortlist Advertising – Rebrand the Game
2021 – Shortlist Publication Design – Rebrand the Game
The One Show
2021 – Merit Craft - Art Direction – Rebrand the Game
2021 – Shortlist Data Visualization – Rebrand the Game
2021 – Shortlist Storytelling – Rebrand the Game
2021 – Shortlist Brand transformation – Rebrand the Game
El Ojo de Iberoamérica
2020 – Grand Prix Creative Data – Rebrand the Game
2020 – Oro Creative Data – Rebrand the Game
2020 – Oro Digital & Social – Rebrand the Game
2020 – Plata Gráfica & Vía Pública – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Bronce Producción Gráfica – Rebrand the Game
2020 – Bronce Idea Latina – Rebrand the Game
2020 – Bronce Media – Rebrand the Game
2014 – Shortlist X3
El Ojo de Iberoamérica Nuevos Talentos
2018 – Oro – Elegidos
AdForum PHNX
2020 – Gold – Graphic Design – Rebrand the Game
2020 – Gold – Publication Design – Rebrand the Game
2020 – Silver – Brand Identity – Rebrand the Game
2020 – Silver – Print Craft – Rebrand the Game
2020 – Bronze – Press – Rebrand the Game
Effie Awards
2016 – Oro Servicios públicos y privados – Desenrédate
2016 – Plata Servicios Públicos y privados – Desenrédate
Festival El Dorado
2020 – Plata Press – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Plata Sport – Rebrand the Game
2018 – Plata Film – Natural Sign
2018 – Plata Sustainable – Natural Sign
2018 – Plata Press – Natural Sign
Festival El Dorado Nuevos Talentos
2017 – Bronce Print – Mundo Intacto
2012 – Bronce Print – Años
GPC Leo Burnett Worldwide Festival
2014 – 7.6 – The Book That Changed a Country
Luerzer´s Archive
2019 – Issue 4
2018 – Issue 3