Hallo! 


My name is Byron Poveda! I’m a Colombian Art Director, left-handed, passionate for music, art, and design. Currently living in Berlin.I started my career as a Trainee in Art Direction in McCann in 2011, followed by positions in advertising agencies including Leo Burnett, BBDO, Vice Magazine, MullenLowe SSP3, and MediaMonks Mexico, where I worked as a Creative Director.
During my career I have worked for global clients like Spotify, Netflix, Budweiser, Blizzard, AB inBev, Corona and Victoria, as well as in the local market for Banco Davivienda, Movistar, Aruba Tourism Authority, Unilever, Today, Chiclets Adams, Hyundai, Editorial Televisa, Marca País, Alpina, among others.
In 2019, I had the opportunity to be enrolled in an exchange program with the LOLA MullenLowe agency in Barcelona as well as studying Art Direction and Creativity in Complot Barcelona.Currently, in addition to my work at the agency, I also teach classes for the Master in Art Direction at NOGMA - Escuela de la Creatividad e Inovación Colombia as well as for the Portfolio Prep Master’s degree at Miami Ad School Mexico, and develop my career as a visual artist in Berlin, Germany.
        Contact

       

        byron.povedatovar@gmail.com
       
        (+49) 15251972524




Experience

media.monks (Mexico City, Mexico)
Creative Director / 2021 – 2023


MullenLowe SSP3 (Bogotá, Colombia)
Creative Director / 2020 – 2021
Art Director / 2017 – 2020


LOLA MullenLowe (Barcelona, Spain)
Senior Art Director / 2019


Vice Media Magazine (Bogotá, Colombia)
Senior Interactive Art Director / 2016


BBDO (Bogotá, Colombia)
Senior Art Director / 2016


Leo Burnett (Bogotá, Colombia)
Art Director / 2013


McCann (Bogotá, Colombia)
Trainee Art Direction / 2011




Recognition

Cannes Young Lions

2020 – Bronce Print
2018 – Shorlist Cyber
2017 – Oro Cyber
2017 – Shortlist PR
2015 – Mention Media
2013 – Shortlist Media
Shortlist X3


D&AD


2023 – Wood Pencil – We Are Living Offerings
2020 – Shortlist Direct – Rebrand the Game


Cannes Lions


2023 – Shortlist Entertaiment – Love in Amorfinos
2023 – Shortlist Culture & Context – We Are Living Offerings
2020 – Shortlist Print – Rebrand the Game


Clio Awards


2024 – Silver Digital Mobile – Writers (ft. Artists)
2024 – Bronze Use of Music – Writers (ft. Artists)


Art Directors Club


2023 – Merit Craft in Art Direction – Moves of Faith
2021 – Silver Advertising – Rebrand the Game
2021 – Shortlist Advertising – Rebrand the Game
2021 – Shortlist Publication Design – Rebrand the Game


The One Show


2023 – Silver - Craft - Art Direction – We are Living Offerings
2023 – Merit - Digital Online & Mobile – Writers (ft. Artists)
2023 – Merit - Print – Moves of Faith
2023 – Shortlist - Radio & Audio – Writers (ft. Artists)
2021 – Merit Craft - Art Direction – Rebrand the Game
2021 – Shortlist - Data Visualization – Rebrand the Game
2021 – Shortlist - Storytelling – Rebrand the Game
2021 – Shortlist - Brand transformation – Rebrand the Game


El Ojo de Iberoamérica


2020 – Grand Prix Creative Data – Rebrand the Game
2020 – Oro Creative Data – Rebrand the Game
2020 – Oro Digital & Social – Rebrand the Game
2020 – Plata Gráfica & Vía Pública – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Bronce Producción Gráfica – Rebrand the Game
2020 – Bronce Idea Latina – Rebrand the Game
2020 – Bronce Media – Rebrand the Game
2014 – Shortlist X3



El Ojo de Iberoamérica Nuevos Talentos

2018 – Oro – Elegidos



AdForum PHNX

2020 – Gold – Graphic Design – Rebrand the Game
2020 – Gold – Publication Design – Rebrand the Game
2020 – Silver – Brand Identity – Rebrand the Game
2020 – Silver – Print Craft – Rebrand the Game
2020 – Bronze – Press – Rebrand the Game


Effie Awards


2016 – Oro Servicios públicos y privados – Desenrédate
2016 – Plata Servicios Públicos y privados – Desenrédate


Festival El Dorado


2020 – Plata Press – Rebrand the Game
2020 – Plata Design – Rebrand the Game
2020 – Plata Sport – Rebrand the Game
2018 – Plata Film – Natural Sign
2018 – Plata Sustainable – Natural Sign
2018 – Plata Press – Natural Sign


Festival El Dorado Nuevos Talentos


2017 – Bronce Print – Mundo Intacto
2012 – Bronce Print – Años


GPC Leo Burnett Worldwide Festival


2014 – 7.6 – The Book That Changed a Country


Luerzer´s Archive


2019 – Issue 4
2018 – Issue 3
2023 – Issue 3








Berlin, Germany.