We’ve all heard someone say: “I wish I’d met you earlier.”

But let’s be honest our younger selves weren’t always our best.
At least AXE made sure we always smelled irresistible.

You got better. So did we 
Axe
Language: English
2026






You got better. So did we.

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01–
Film








The Y2K revival has brought back the music, fashion and visual codes of the early 2000s. But nostalgia doesn’t mean wanting everything exactly as it was.




02–
Photography









Looking back at our younger selves can be equal parts nostalgic and uncomfortable.





03–
Film







04–
Photography







The fragrances grew up.
Luckily, so did you.





05–
Making of









Berlin, Germany.