Great ideas are nothing without a group of passionate people who are willing to do anything to make them happen.

When you get into the back stories of how the best ideas are made you realize how difficult it really is and that it takes so many hearts, and minds and hands to get it done.

Made by Many
Clio Awards
Language: English
2025

It only requires a single person to come up with an idea.
But to become a great one, it needs the help of many.

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Film

^{Legendary ideas are fed by many perspectives. Touched by many hands and shaped by many minds.}

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Stills

66th Annual Clio Awards in 2025: Made By Many

“Anyone who works as a creative has seen incredible ideas that never go anywhere.”

Carlos Andres Rodriguez, global creative director at MullenLowe.

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Film

“Shohei was an idea that couldn’t have happened without a mini-army,” says Aaron Starkman, Rethink’s global CCO.

“What started with an idea from a creative team in Toronto, quickly involved some brainstorming from a French speaking CD in Montreal, a Peruvian creative leader in New York, a passionate group of clients in Toronto and Chicago, production partners on the ground in Los Angeles and Tokyo and many more.

We should never be territorial with ideas. More attention and more results come with a ‘the more the merrier’ approach.”

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Campaign