Puerto Rico has a power crisis, with over 11.6 million blackouts yearly. As the 7th oldest country in the world, many seniors need their daily medication at night.
With prescriptions packaged in identical amber bottles due to U.S. regulations, the risk of mixups increases dramatically during blackouts.
With prescriptions packaged in identical amber bottles due to U.S. regulations, the risk of mixups increases dramatically during blackouts.
Glowing Relief
Alivia Health - Ogilvy Health
Language: English
2025
Alivia Health - Ogilvy Health
Language: English
2025
We created the first glow-in-the-dark prescription label that meets all regulations. It helps to identify vital medicines for arrhythmias, heart disease, and blood clots, among others.
Our labels are coated with a non-toxic varnish made of dialuminum, dysprosium, europium, and strontium
tetroxide.
The labels charge under any light and glow up to 6 hours in total darkness.
No batteries. No electronics.
Our labels are coated with a non-toxic varnish made of dialuminum, dysprosium, europium, and strontium
tetroxide.
The labels charge under any light and glow up to 6 hours in total darkness.
No batteries. No electronics.
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Video case
Video case
Our labels are compatible with any standard thermal printer.
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Labels
Labels
The varnish still lets ink stick normally, so that pharmacies can implement it at no extra cost.
They are free for patients.
“Glowing Relief: Farmacias Plaza
Reinvent Medication Safety”.
NBC
03–
Design system
Design system
We rolled them out through pharmacies and home delivery with a full 360° campaign, reaching doctors and focusing
on seniors who need life-saving medication.
on seniors who need life-saving medication.
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Visual concept
Visual concept
“Farmacias Plaza
lights the way to safer prescriptions”.
CBS