The role of women in society has been in constant evolution. In recent years, brave women have been changing paradigms and stereotypes about what many would consider 'men’s' territory. However, there is one cliché both men and women will always have in common: love. 
#HeSaidYes
Aruba
Language: English





01–
Film





One of the most romantic clichés
is still about
marriage
proposals.




02–
Film





To bring this initiative to life, Aruba created www.arubahesaidyes.com




03–
Print





04–
Print





inviting Latin American women to propose
to their boyfriends.




05–
Print





06–
Videocase











Bogotá, Colombia.